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A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]
The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]
Extreme weather events harm lives, economies, and businesses. But what if improved forecasting tools and techniques could empower leaders to bridge the gap between prediction and preparation?
Brett Schulman, cofounder and CEO of the fast-casual-restaurant chain Cava, is investing in technology that he bets will enhance the human touch in the restaurant experience.
