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A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]
The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]
Norman Roth believes in challenging the status quo via fostering a “problem-welcoming culture.” For him, the distinction between a premier company and an average one lies in their approach to inevitable challenges.
The former SoftBank CFO describes the culture shock of moving from traditional corporate finance to dealmaking at the cutting edge of technology, and what led him to write a book.
