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A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]
The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]
When everyone has access to the same AI models, the winners are those who use them to build advantages that competitors can’t copy.
The market is always revealing new reasons for leaders to consider improving assets before spinning them off—but the principles for how to manage such transactions are enduring. Here are three of them.
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