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Research, Resources and Tips on business domains - marketing, digital and creativity.
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Following news are from few popular portals in the the areas as shown below. You can make this as homepage to keep in touch with these news which are automatically regularly updated, making it easier to read recent knowledge and happenings. Hope this helps to generally overview where the industry is heading towards...



Intelligence and Analytics
Topic
06
Feb

A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]

Understanding the Google Analytics Cohort Report is a post from: Analytics Talk by Justin Cutroni

The post Understanding the Google Analytics Cohort Report appeared first on Analytics Talk.

15
Jul

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]

Using Offline and Online data to drive Google Analytics Remarketing is a post from: Analytics Talk by Justin Cutroni

The post Using Offline and Online data to drive Google Analytics Remarketing appeared first on Analytics Talk.

Digital Technology
Topic

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