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Book ID
Axelrod seeks to bring "The Wizard of Menlo Park" down to earth so that anyone can develop good mental habits for generating new ideas, technologies and creative breakthroughs. Using the "Case Studies" of actual Edison inventions such as the telegraph, typewriter, telephone and photocopier, Axelrod draws out time-tested principles that can be applied by even the least creative among us. Lessons include: Failure is Fertile, Accumulate a Scrap Heap, Start Small, Scale Up, Do What You Can, Not What You Wish and much, much more